Publication Ethics

The Journal of AI & Immersive Marketing (JAIIM) is committed to maintaining the highest standards of integrity, transparency, fairness, and professionalism throughout the scholarly publishing process. JAIIM recognizes that the credibility of academic publishing depends upon the ethical conduct of authors, reviewers, editors, publishers, and readers. The journal publishes original scholarly work that contributes meaningfully to the advancement of marketing, artificial intelligence, immersive technologies, and related disciplines while ensuring that every stage of the editorial process is conducted responsibly and transparently.

JAIIM's publication ethics are guided by internationally recognized best practices, including the Committee on Publication Ethics (COPE) Core Practices, the Principles of Transparency and Best Practice in Scholarly Publishing (DOAJ, COPE, OASPA, and WAME), the Budapest Open Access Initiative (BOAI), Creative Commons, Crossref, and ORCID.

Responsibilities of Authors

  • Submit original, unpublished work that is not under consideration elsewhere.
  • Ensure that all listed authors have made substantial scholarly contributions and approve the submitted manuscript.
  • Present research methods, data, analyses, and findings accurately and honestly.
  • Provide appropriate citation and acknowledgement of previous work.
  • Disclose all funding sources and any actual or potential conflicts of interest.
  • Obtain ethical approval and informed consent where research involves human participants, personal data, or other activities requiring ethical oversight.
  • Disclose the use of generative Artificial Intelligence (AI) tools whenever they contribute substantively to manuscript preparation beyond routine language editing.
  • Cooperate fully during peer review, editorial investigations, and post-publication inquiries.
  • Promptly notify the Editorial Office if significant errors are discovered after publication.

Responsibilities of Editors

  • Maintain editorial independence and make publication decisions solely on scholarly merit, originality, methodological quality, ethical compliance, and relevance to the journal's scope.
  • Ensure fair, objective, confidential, and timely editorial handling of all submissions.
  • Select qualified and independent reviewers with appropriate subject expertise.
  • Manage conflicts of interest and recuse themselves where impartiality may reasonably be questioned.
  • Protect the confidentiality of submitted manuscripts and reviewer identities.
  • Respond appropriately to allegations of research misconduct and publication ethics concerns in accordance with COPE guidance.
  • Safeguard the integrity of the scholarly record through corrections, expressions of concern, retractions, or other editorial actions where appropriate.

Responsibilities of Reviewers

  • Accept review invitations only within their areas of expertise.
  • Provide objective, constructive, evidence-based, and timely evaluations.
  • Maintain strict confidentiality throughout the peer review process.
  • Disclose any actual or potential conflicts of interest before accepting a review assignment.
  • Identify relevant literature omitted by authors and report suspected plagiarism, duplicate publication, image manipulation, fabricated data, or other ethical concerns.
  • Refrain from using confidential manuscript information for personal advantage.
  • Do not upload confidential manuscripts into publicly available AI systems or use generative AI to prepare peer review reports.

Responsibilities of the Publisher

  • Support the journal through publishing infrastructure, production services, and administrative assistance while respecting editorial independence.
  • Promote ethical publishing, transparency, and responsible scholarly communication.
  • Ensure long-term preservation, accessibility, and discoverability of published content.
  • Support investigations into research misconduct where appropriate without influencing editorial decisions.

Research Integrity

JAIIM maintains a zero-tolerance policy toward research misconduct. The journal does not tolerate plagiarism, duplicate or redundant publication, fabrication or falsification of data, citation manipulation, peer review manipulation, paper mill submissions, authorship manipulation, image manipulation intended to mislead, undisclosed conflicts of interest, or any other practice that compromises the integrity of the scholarly record.

All allegations of misconduct are investigated confidentially, fairly, and objectively. Depending on the outcome of an investigation, editorial actions may include manuscript revision, rejection, correction, expression of concern, retraction, notification of relevant institutions or funding agencies, or other appropriate actions consistent with COPE recommendations.

JAIIM is committed to fostering an ethical, transparent, inclusive, and responsible scholarly publishing environment. All participants in the publication process are expected to uphold these principles and contribute to maintaining the integrity and reliability of the scholarly record.

Related Policies: Statement of Transparency | Peer Review Process | Plagiarism Policy | Artificial Intelligence (AI) Policy | Corrections, Retractions & Expressions of Concern

For the complete editorial governance framework, please refer to the JAIIM Editorial Policies & Publishing Standards (Version 1.0).