Archives

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  Immersive Marketing and the Future of Digital Commerce

  Vol. 1 No. 2 (2026)

  The second issue of the Journal of AI & Immersive Marketing (JAIIM), Volume 1 Number 2 (2026), explores how artificial intelligence, immersive technologies, and digital transformation are reshaping contemporary marketing theory and practice. Bringing together review articles and empirical studies, this issue examines emerging paradigms in spatial commerce, virtual reality marketing, AI-driven marketing intelligence, digital consumer behavior, and technology-enabled customer loyalty across diverse global contexts.

  Featured contributions introduce new conceptual frameworks for Spatial Commerce, Artificial Intelligence in Marketing, and Virtual Reality Marketing, while empirical research investigates technology-driven e-commerce loyalty in Indonesia and foodservice brand choice in local culinary markets. Collectively, these studies demonstrate how AI, immersive technologies, consumer experience, and data-driven decision-making are converging to redefine marketing strategy, customer engagement, and value creation in the digital economy.

  Contributors represent institutions across New Zealand, the United Kingdom, Morocco, Saudi Arabia, China, Austria, Spain and Indonesia, reflecting JAIIM's commitment to international collaboration and interdisciplinary scholarship. The diversity of perspectives presented in this issue highlights the journal's mission to foster innovative research that bridges marketing, information systems, artificial intelligence, and immersive technologies.

  Together, the articles in this issue advance theoretical development, empirical evidence, and practical insights for academics, practitioners, industry leaders, and policymakers seeking to understand the rapidly evolving intersection of artificial intelligence, immersive technologies, digital transformation, and consumer behavior.

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  JAIIM's Inaugural Issue

  Vol. 1 No. 1 (2025)

  The inaugural issue of the Journal of AI and Immersive Marketing (JAIIM), Volume 1 Number 1 (2025), marks a significant milestone in advancing scholarly discourse at the intersection of artificial intelligence, immersive technologies, and contemporary marketing practices.

  This first issue brings together original empirical studies and conceptual contributions that examine how AI-driven systems are transforming marketing strategy, consumer behavior, workforce dynamics, and public policy across diverse global contexts.

  Featuring contributions from scholars based in the United States, Malaysia, Saudi Arabia, Bulgaria, India, and Nigeria, this issue reflects the journal’s strong international orientation and commitment to cross-cultural and interdisciplinary perspectives.

  Collectively, the works presented in this issue integrate theoretical insight, empirical analysis, and policy relevance, offering valuable implications for academics, practitioners, and policymakers navigating the rapidly evolving landscape of AI and immersive marketing.