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  Journal of AI and Immersive Marketing

  Vol. 1 No. 1 (2025)

  The inaugural issue of the Journal of AI and Immersive Marketing (JAIIM), Volume 1 Number 1 (2025), marks a significant milestone in advancing scholarly discourse at the intersection of artificial intelligence, immersive technologies, and contemporary marketing practices.

  This first issue brings together original empirical studies and conceptual contributions that examine how AI-driven systems are transforming marketing strategy, consumer behavior, workforce dynamics, and public policy across diverse global contexts.

  Featuring contributions from scholars based in the United States, Malaysia, Saudi Arabia, Bulgaria, India, and Nigeria, this issue reflects the journal’s strong international orientation and commitment to cross-cultural and interdisciplinary perspectives.

  Collectively, the works presented in this issue integrate theoretical insight, empirical analysis, and policy relevance, offering valuable implications for academics, practitioners, and policymakers navigating the rapidly evolving landscape of AI and immersive marketing.