Focus and Scope

Journal of AI & Immersive Marketing (JAIIM) is an interdisciplinary, peer-reviewed, open-access academic journal dedicated to advancing academic and practical knowledge on how emerging technologies are transforming marketing theory, strategy, and practice across industries. JAIIM publishes original research articles, review articles, conceptual papers, and case studies that explore the convergence of technology, consumer behavior, and marketing innovation in increasingly digital, immersive, and data-driven environments.

The journal provides a scholarly platform for researchers, industry professionals, technologists, educators, and policymakers to exchange ideas and examine the implications of Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR), data analytics, extended reality (XR), and related digital technologies for marketing research and practice. Interdisciplinary studies that bridge marketing with business, information systems, communication, media studies, psychology, tourism, healthcare, education, retail, and other application domains are particularly encouraged.

JAIIM welcomes research that advances theoretical understanding and practical innovation in marketing through emerging technologies. The journal encourages studies on digital transformation, customer and consumer experiences, immersive environments, intelligent systems, digital platforms, and technology-enabled business innovation across commercial, public, and non-profit sectors.

Key thematic areas covered by JAIIM include, but are not limited to:

  • Artificial Intelligence (AI) and machine learning in marketing
  • Marketing analytics, automation, and decision support systems
  • Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR), and Extended Reality (XR)
  • Immersive consumer experiences and customer journey design
  • Digital marketing, social media, and omnichannel strategies
  • Personalization, recommender systems, and AI-powered customer engagement
  • Brand management, storytelling, and experiential marketing
  • Consumer behavior and human–computer interaction
  • Metaverse, virtual commerce, and immersive digital ecosystems
  • Data analytics, privacy, ethics, transparency, and responsible AI
  • Digital transformation and innovation across industries, including retail, tourism, hospitality, healthcare, education, finance, and the creative economy
  • Theoretical, conceptual, and empirical studies on emerging technologies and marketing

JAIIM welcomes submissions that are methodologically rigorous, theoretically grounded, and relevant to practice. The journal encourages research that advances marketing knowledge while addressing the ethical, societal, and managerial implications of artificial intelligence, immersive technologies, and digital transformation in diverse organizational and industrial contexts.