Focus and Scope

Journal of AI & Immersive Marketing (JAIIM) is an interdisciplinary, peer-reviewed, open-access academic journal dedicated to advancing academic and practical knowledge on how emerging technologies are reshaping marketing and experience-based industries, including tourism and hospitality. JAIIM publishes original research articles, conceptual papers, reviews, and case studies that examine the convergence of technology, consumer and tourist behavior, and marketing innovation in increasingly immersive and data-driven environments.

The journal provides a scholarly platform for researchers, industry professionals, technologists, and policymakers to exchange insights and explore the implications of Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR), big data analytics, and related digital technologies for marketing theory, strategy, and practice across commercial, cultural, and destination contexts.

JAIIM particularly encourages contributions that address digital and immersive marketing applications in tourism, hospitality, destination branding, and experience design, as well as studies that explore smart tourism systems, virtual tourism experiences, and technology-enabled service innovation. Interdisciplinary approaches that bridge marketing, tourism studies, information systems, media studies, and human–computer interaction are especially welcomed.

Key thematic areas covered by JAIIM include, but are not limited to:

  • AI-driven marketing analytics, automation, and decision support
  • Virtual, augmented, and mixed reality in consumer and tourist experience design
  • Personalization, recommender systems, and AI-powered engagement
  • Immersive brand storytelling, experiential marketing, and destination marketing
  • Digital tourism marketing, smart tourism systems, and hospitality innovation
  • Virtual tourism experiences, metaverse applications, and immersive commerce
  • Consumer and tourist behavior in digital and immersive environments
  • Human-centered design, UX, and human–computer interaction
  • Data privacy, ethics, transparency, and governance in AI-driven marketing
  • Algorithmic bias, fairness, and responsible innovation in marketing technologies
  • Cross-platform, omnichannel, and immersive marketing strategies
  • Theoretical and conceptual frameworks for technology-mediated marketing and tourism

JAIIM invites contributions that are rigorous in methodology, relevant to practice, and reflective of ethical and societal considerations in the use of advanced marketing technologies.