Writing & Referencing Tools

To support authors in preparing high-quality, well-formatted, and ethically sound manuscripts, the Journal of AI & Immersive Marketing (JAIIM) recommends the following tools for reference management, academic writing, and originality checking:

Reference Management

• Mendeley – A free reference manager and academic social network that helps you organize your research and generate citations.
  Visit: www.mendeley.com
• Zotero – An open-source reference tool for collecting, organizing, citing, and sharing research materials.
  Visit: www.zotero.org
• EndNote – A professional citation and bibliography management software for academic publishing.
  Visit: www.endnote.com

Writing Assistance

• Grammarly – An AI-powered tool for checking grammar, clarity, and tone to enhance manuscript readability.
  Visit: www.grammarly.com

Originality Checking

• Turnitin / iThenticate – Industry-standard tools used for detecting plagiarism and ensuring content originality. Authors are encouraged to run their manuscript through one of these tools before submission.
  Visit: www.turnitin.com | www.ithenticate.com