About the Journal

The Journal of AI & Immersive Marketing (JAIIM) is a peer-reviewed, open-access academic journal dedicated to advancing original research at the intersection of marketing, emerging technologies, and experience-based industries, including tourism and hospitality. Serving as a platform for interdisciplinary scholarship, JAIIM examines the transformative impact of innovations such as Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR), and data-driven digital platforms on marketing theory and practice.

The journal welcomes contributions that investigate how these technologies are reshaping consumer and tourist behavior, brand and destination experiences, strategic communication, and market ecosystems in both digital and physical contexts. JAIIM is committed to fostering rigorous and forward-looking scholarship that challenges established paradigms and expands the boundaries of marketing and tourism knowledge in an increasingly immersive and connected world.

JAIIM invites high-quality submissions from researchers, practitioners, and policymakers worldwide. While embracing international and industry perspectives, the journal places particular emphasis on the theoretical and practical implications of technological innovation across marketing, tourism, and hospitality sectors, reflecting the growing convergence of digital technologies and experience-centered economies.

The journal publishes a wide range of scholarly contributions, including original research articles, conceptual papers, case studies, book reviews, and early findings from ongoing research projects. Manuscripts are accepted year-round on a rolling basis.

To begin the submission process, please refer to the Author Guidelines section.