About the Journal

The Journal of AI & Immersive Marketing (JAIIM) is a peer-reviewed, open-access academic journal dedicated to advancing high-quality research at the intersection of marketing and emerging technologies. As an interdisciplinary platform, JAIIM publishes original scholarly work that explores how technological innovation is transforming marketing theory, strategy, and practice in an increasingly digital and immersive world.

The journal welcomes contributions that examine the applications and implications of Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR), data analytics, and other digital technologies in marketing and related disciplines. JAIIM encourages rigorous research on consumer behavior, brand management, customer experience, strategic communication, digital ecosystems, and the evolving interactions between technology, organizations, and society.

JAIIM serves as a global forum for researchers, practitioners, educators, and policymakers to exchange ideas, present innovative findings, and contribute to the advancement of marketing knowledge. The journal values interdisciplinary perspectives and promotes research that offers meaningful theoretical contributions and practical relevance to contemporary marketing challenges.

The journal publishes a diverse range of scholarly contributions, including original research articles, review articles, conceptual papers, case studies, book reviews, and reports on ongoing research projects. Manuscripts are accepted throughout the year on a rolling basis and undergo a rigorous double-blind peer-review process to ensure academic quality, integrity, and scholarly relevance.

As an open-access publication, JAIIM is committed to the broad dissemination of knowledge and the promotion of international scholarly collaboration. By fostering innovation and critical inquiry, the journal aims to support the continued advancement of marketing scholarship in the era of artificial intelligence, immersive technologies, and digital transformation.

To begin the submission process, please refer to the Author Guidelines section.