Peer Review Process

The Journal of AI & Immersive Marketing (JAIIM) operates a rigorous, fair, confidential, and transparent double-blind peer review process designed to ensure the quality, originality, integrity, and scholarly contribution of all published research. Editorial decisions are based exclusively on academic merit, ethical compliance, methodological rigor, and relevance to the journal's aims and scope, without influence from commercial, institutional, or personal interests.

Initial Editorial Screening

Every submitted manuscript undergoes an initial editorial assessment conducted by the Editorial Office and the Editor-in-Chief or a designated editor. During this stage, manuscripts are evaluated to determine whether they:

  • Fall within the aims and scope of JAIIM;
  • Comply with the journal's formatting and submission requirements;
  • Demonstrate sufficient scholarly quality for external peer review;
  • Meet publication ethics requirements;
  • Include all required declarations and supporting documentation; and
  • Successfully pass similarity screening.

Manuscripts that fail to satisfy these preliminary requirements may be returned for correction or rejected without external peer review (desk rejection).

Reviewer Selection

Eligible manuscripts are assigned to at least two independent reviewers with expertise relevant to the manuscript's subject area. Reviewers are selected based on:

  • Academic qualifications and subject expertise;
  • Research and publication experience;
  • Previous reviewing performance;
  • Availability to complete the review within the required timeframe; and
  • Absence of actual or potential conflicts of interest.

JAIIM seeks to maintain diversity in reviewer selection with respect to geography, institutions, and disciplinary perspectives.

Double-Blind Peer Review

JAIIM employs a double-blind peer review model in which the identities of both authors and reviewers remain confidential throughout the review process.

Reviewers evaluate manuscripts based on criteria including:

  • Originality and scholarly contribution;
  • Scientific and methodological rigor;
  • Quality of the literature review;
  • Data analysis and interpretation;
  • Practical and theoretical significance;
  • Clarity of presentation; and
  • Compliance with publication ethics.

Reviewers are expected to provide objective, constructive, evidence-based, and confidential evaluations while declaring any conflicts of interest. Confidential manuscripts must not be shared with third parties or uploaded to publicly available generative AI systems.

Revision Process

Authors receiving revision requests are expected to respond carefully to reviewer comments, revise their manuscript accordingly, and submit a detailed response explaining how each comment has been addressed. Where appropriate, revised manuscripts may be returned to the original reviewers for further evaluation. Multiple rounds of revision may be requested before a final editorial decision is reached.

Editorial Decisions

Following peer review, the Editor-in-Chief or designated handling editor will make one of the following editorial decisions:

  • Accept;
  • Accept with Minor Revisions;
  • Major Revision Required;
  • Reject.

Final publication decisions are based on reviewer reports together with the independent assessment of the handling editor and the Editor-in-Chief.

Editorial Workflow

The standard editorial workflow consists of the following stages:

  1. Manuscript Submission
  2. Administrative Check
  3. Initial Editorial Screening
  4. Similarity Screening
  5. Desk Review Decision (if applicable)
  6. Assignment to Handling Editor
  7. Double-Blind Peer Review (minimum two reviewers)
  8. Editorial Decision
  9. Author Revision (where applicable)
  10. Copyediting and Proofreading
  11. DOI Registration and Metadata Preparation
  12. Online Publication

Publication Transparency

To promote transparency throughout the editorial process, JAIIM displays key publication dates for published articles whenever applicable, including the dates received, revised, accepted, and published. Each published article is assigned a permanent Digital Object Identifier (DOI) and is made immediately available under the journal's open-access policy.

JAIIM is committed to maintaining an efficient, fair, confidential, and ethically responsible peer review process that supports high-quality scholarly communication while safeguarding the integrity of the academic record.

Related Policies: Publication Ethics | Statement of Transparency | Plagiarism Policy | Artificial Intelligence (AI) Policy | Complaints & Appeals

For the complete editorial governance framework, please refer to the JAIIM Editorial Policies & Publishing Standards (Version 1.0).