Plagiarism Policy

The Journal of AI & Immersive Marketing (JAIIM) is committed to publishing original scholarly work and maintaining the integrity of the academic record. Plagiarism in any form constitutes unethical publishing behavior and is not tolerated. JAIIM follows the principles of the Committee on Publication Ethics (COPE) and applies internationally recognized standards to prevent plagiarism, safeguard research integrity, and promote responsible scholarly communication.

Similarity Screening

All submissions are screened by the Editorial Office using Turnitin before external peer review. Similarity reports are evaluated by the Editorial Office as part of the initial editorial assessment. Editorial decisions are based on the nature, context, and significance of any overlapping text rather than similarity percentages alone. A high similarity score does not necessarily indicate plagiarism, while a low similarity score does not automatically confirm originality.

Where necessary, authors may be asked to revise, clarify, or explain identified similarities before a manuscript proceeds to peer review.

Forms of Plagiarism

JAIIM recognizes, but is not limited to, the following forms of plagiarism:

  • Direct (Verbatim) Plagiarism — Copying text without quotation or appropriate attribution.
  • Mosaic (Patchwork) Plagiarism — Rearranging or slightly modifying another author's work while preserving its original meaning without proper citation.
  • Paraphrasing without Attribution — Rewriting ideas from another source without acknowledging the original author.
  • Self-Plagiarism (Text Recycling) — Reusing substantial portions of previously published work without appropriate citation and editorial disclosure.
  • Duplicate or Redundant Publication — Submitting substantially similar work to multiple journals or publishing overlapping research without transparency.
  • Citation Plagiarism — Using references improperly or presenting others' ideas without appropriate citation.
  • Translation Plagiarism — Translating previously published work into another language and presenting it as original without disclosure.
  • Figure, Table, or Image Plagiarism — Reproducing visual materials without permission or proper attribution.
  • Data Plagiarism — Using another researcher's data, datasets, or results without authorization or acknowledgement.

Self-Plagiarism

Authors shall not submit manuscripts containing substantial portions of previously published work without appropriate citation and justification.

Reuse of an author's own published material must be:

  • Properly cited;
  • Academically justified;
  • Transparent to the editors during submission.

Citation Manipulation

JAIIM expects citation practices to reflect genuine scholarly relevance.

The journal considers the following practices unethical:

  • Excessive self-citation;
  • Coercive citation requested without scholarly justification;
  • Citation cartels;
  • Adding irrelevant references solely to increase citation counts;
  • Fabricated or non-existent references.

Artificial Intelligence and Originality

Authors may use generative Artificial Intelligence (AI) tools to assist with language editing, formatting, programming, or data visualization where appropriate. However, authors remain fully responsible for the originality, accuracy, integrity, and ethical compliance of all submitted work.

Any substantive use of generative AI during manuscript preparation beyond routine language editing must be disclosed in accordance with the journal's Artificial Intelligence (AI) Policy. AI systems cannot be listed as authors.

Editorial Actions

Where plagiarism or related research misconduct is identified during editorial assessment, peer review, or after publication, JAIIM may take one or more of the following actions, depending on the severity of the case:

  • Request clarification or supporting documentation;
  • Require revision of the manuscript;
  • Reject the manuscript;
  • Suspend editorial processing during investigation;
  • Publish a correction or expression of concern;
  • Retract a published article;
  • Notify the authors' institution, funding agency, or other relevant organizations where appropriate.

Investigations are conducted confidentially, fairly, and in accordance with COPE guidance.

Responsibilities of Authors

Authors submitting manuscripts to JAIIM are expected to:

  • Submit original and unpublished work;
  • Provide appropriate citation and acknowledgement of all sources;
  • Ensure the accuracy of all reported research methods, data, and findings;
  • Disclose funding sources and conflicts of interest;
  • Disclose substantive use of generative AI tools;
  • Cooperate fully during editorial investigations where required.

Reporting Suspected Plagiarism

Suspected plagiarism, duplicate publication, image manipulation, or other research misconduct may be reported confidentially to the Editorial Office:

Email: jaiim@azuralwpress.com

JAIIM is committed to preserving the integrity of the scholarly record through fair editorial assessment, responsible peer review, and adherence to internationally recognized publication ethics standards.

Related Policies: Publication Ethics | Peer Review Process | Corrections, Retractions & Expressions of Concern | Complaints & Appeals

For the complete editorial governance framework, please refer to the JAIIM Editorial Policies & Publishing Standards (Version 1.0).