Artificial Intelligence (AI) Policy

The Journal of AI & Immersive Marketing (JAIIM) recognizes that Artificial Intelligence (AI), including generative AI technologies and large language models (LLMs), is increasingly being used in scholarly research and academic writing. While these technologies may provide valuable assistance in research, language editing, programming, data visualization, and other scholarly activities, authors, reviewers, and editors remain fully responsible for maintaining the integrity, accuracy, originality, and ethical standards of the publication process.

JAIIM supports the responsible and transparent use of AI while ensuring that human judgment, academic integrity, and editorial independence remain central to scholarly publishing.

AI Use by Authors

Authors may use AI-assisted tools to support legitimate scholarly activities, including but not limited to:

• Language editing and grammar improvement;
• Improving readability and writing clarity;
• Programming assistance and code development;
• Data visualization and formatting;
• Literature organization and reference management.

Authors remain solely responsible for the accuracy, originality, validity, and integrity of all submitted work. The use of AI does not transfer responsibility for the content of a manuscript.

Disclosure Requirements

Authors must disclose the use of generative AI or other automated tools whenever they contribute substantially to the preparation of a manuscript beyond routine spelling or grammar correction.

Where applicable, authors should identify:

• The AI system or tool used;
• The purpose for which it was used;
• The extent of AI assistance during manuscript preparation.

Routine language editing or spelling correction generally does not require disclosure.

Authorship

Artificial intelligence systems, chatbots, or other automated tools cannot be listed as authors or co-authors because they cannot:

• Accept responsibility for published work;
• Meet accepted authorship criteria;
• Approve the final manuscript;
• Declare conflicts of interest;
• Be accountable for the integrity of the research.

Only natural persons may be identified as authors of manuscripts submitted to JAIIM.

AI Use by Reviewers

Peer reviewers must preserve the confidentiality of all manuscripts received for review. Reviewers should not upload confidential manuscripts or unpublished research into publicly available AI systems or external services that may compromise confidentiality, intellectual property, or the integrity of the peer review process.

Generative AI should not be used to generate peer review reports or editorial recommendations. Reviewers remain fully responsible for the content, quality, and independence of their assessments.

AI Use by Editors

Editors may use AI-assisted tools for limited administrative purposes, such as language refinement, metadata preparation, or editorial workflow support, provided appropriate human oversight is maintained.

Editorial decisions—including acceptance, revision, or rejection of manuscripts—must always be made by qualified editors based on scholarly merit, peer review reports, ethical considerations, and the journal's editorial standards.

Human Oversight

JAIIM follows a human-centered editorial approach. Automated tools may assist aspects of scholarly publishing but shall never replace independent academic judgment or editorial responsibility. Editors are responsible for verifying the accuracy and appropriateness of any AI-assisted output before it is used in editorial decision-making.

Compliance

Failure to disclose substantial AI use, submission of misleading AI-generated content, fabricated references, manipulated data, or other misuse of artificial intelligence may constitute research misconduct and will be handled in accordance with the journal's Publication Ethics and Plagiarism Policy.