Open Access Policy

The Journal of AI & Immersive Marketing (JAIIM) is a fully open-access, peer-reviewed scholarly journal. All articles are made freely and permanently available online immediately upon publication without subscription fees, registration requirements, embargo periods, or other access restrictions.

JAIIM believes that unrestricted access to scholarly knowledge accelerates scientific progress, promotes interdisciplinary collaboration, and encourages innovation in marketing, artificial intelligence, immersive technologies, and related disciplines. By removing barriers to access, the journal supports the global dissemination of research among academics, practitioners, educators, policymakers, and the wider public.

JAIIM's Open Access policy is consistent with the principles of the Budapest Open Access Initiative (BOAI) and the Directory of Open Access Journals (DOAJ) definition of Open Access. 

Rights of Readers

Readers may, without requesting prior permission from the authors or the publisher:

  • Read all published articles free of charge;
  • Download and print articles for personal, educational, or research purposes;
  • Share articles with colleagues, students, and institutions;
  • Link directly to the full text of published articles;
  • Reuse, reproduce, or redistribute published content in accordance with the applicable Creative Commons license;
  • Use published material for teaching, research, scholarly communication, and text and data mining where permitted by law;
  • Create derivative works where permitted under the applicable license.

Users must provide appropriate attribution to the original authors, cite the source publication, include the applicable license, and indicate whether any modifications have been made.

Licensing

Unless otherwise stated, all articles published in JAIIM are distributed under the Creative Commons Attribution–ShareAlike 4.0 International License (CC BY-SA 4.0).

This license permits users to:

  • Share — copy and redistribute the material in any medium or format;
  • Adapt — remix, transform, and build upon the material for any purpose, including commercial use.

Users are required to:

  • Provide appropriate attribution to the original author(s);
  • Include a link to the Creative Commons license;
  • Indicate whether changes were made; and
  • Distribute derivative works under the same license.

The full license is available at:
https://creativecommons.org/licenses/by-sa/4.0/

Author Copyright

Authors retain copyright in their published works. Submission to JAIIM does not require authors to transfer copyright ownership to the Publisher or the Journal.

Following acceptance, authors grant JAIIM a non-exclusive publishing license to publish, distribute, preserve, archive, index, and disseminate the accepted work while copyright remains with the author(s).

Author Self-Archiving

JAIIM encourages authors to maximize the visibility and impact of their research through responsible self-archiving.

Authors may immediately deposit preprints, accepted manuscripts, and the published Version of Record in:

  • Institutional repositories;
  • Subject repositories;
  • National repositories;
  • Personal or institutional websites;
  • Academic networking platforms, where permitted by their terms of service.

When sharing published articles, authors should include the complete bibliographic citation, article DOI, and a link to the official journal version whenever available.

Commitment to Open Science

JAIIM supports responsible Open Science by promoting unrestricted access to published research, transparent scholarly communication, long-term digital preservation, and broad dissemination through indexing services, repositories, and persistent identifiers. The journal encourages responsible sharing, citation, and reuse of research to maximize its academic and societal impact.

Related Policies: Copyright & License | Repository Policy | Digital Archiving Policy | Statement of Transparency

For the complete editorial governance framework, please refer to the JAIIM Editorial Policies & Publishing Standards (Version 1.0).