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Journal of AI & Immersive Marketing
Welcome to JAIIM
Journal of AI & Immersive Marketing
"Where Marketing Research Meets the Digital Frontier"
JAIIM is a newly launched, peer-reviewed, open-access academic journal dedicated to advancing scholarly and practical understanding of how emerging technologies including Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR), and data-driven digital platforms are transforming the field of marketing across industries, including tourism, hospitality, and other experience-based sectors.
JAIIM provides a forward-looking forum for researchers, practitioners, and policymakers to explore the convergence of immersive technologies and marketing strategies in both digital and physical environments. The journal emphasizes interdisciplinary research, technological innovation, and the evolving behaviors of consumers, tourists, and brands within highly connected and immersive ecosystems.
Published by Azura Lightworks Press, JAIIM ensures rigorous peer review, editorial excellence, and real-world relevance to foster academic and professional advancement in the age of AI and immersive engagement.
ISSN (Online): [To be assigned] | Frequency: Biannual (December & June)
License: CC BY-SA | Language: English | Publisher: Azura Lightworks Press
Current Issue
Vol. 1 No. 1 (2025): Journal of AI and Immersive Marketing
The inaugural issue of the Journal of AI and Immersive Marketing (JAIIM), Volume 1 Number 1 (2025), marks a significant milestone in advancing scholarly discourse at the intersection of artificial intelligence, immersive technologies, and contemporary marketing practices.
This first issue brings together original empirical studies and conceptual contributions that examine how AI-driven systems are transforming marketing strategy, consumer behavior, workforce dynamics, and public policy across diverse global contexts.
Featuring contributions from scholars based in the United States, Malaysia, Saudi Arabia, Bulgaria, India, and Nigeria, this issue reflects the journal’s strong international orientation and commitment to cross-cultural and interdisciplinary perspectives.
Collectively, the works presented in this issue integrate theoretical insight, empirical analysis, and policy relevance, offering valuable implications for academics, practitioners, and policymakers navigating the rapidly evolving landscape of AI and immersive marketing.
Published:
2026-01-03