Local Foodservice Brand Choice in Makassar, Indonesia: Authenticity Is Not Enough. Journal of AI & Immersive Marketing, [S. l.], v. 1, n. 2, p. 66–88, 2026. DOI: 10.53893/JAIIM-V1-2-2026-5. Disponível em: https://journal.azuralwp.com/index.php/jaiim/article/view/20. Acesso em: 4 aug. 2026.