Virtual Reality in Marketing: Current Applications, Consumer Experience, and Future Directions. Journal of AI & Immersive Marketing, [S. l.], v. 1, n. 2, p. 49–65, 2026. DOI: 10.53893/JAIIM-V1-2-2026-4. Disponível em: https://journal.azuralwp.com/index.php/jaiim/article/view/19. Acesso em: 4 aug. 2026.