A Shift-Share and Non-Parametric Associative Framework to Assess Gen AI Complementarity or Substitutability in Marketing Occupations by USA State, 2014–2024. Journal of AI & Immersive Marketing, [S. l.], v. 1, n. 1, p. 1–18, 2025. DOI: 10.53893/jaiim.v1.1. Disponível em: https://journal.azuralwp.com/index.php/jaiim/article/view/7. Acesso em: 5 aug. 2026.