Between Innovation and Surveillance: Saudi Arabian Consumers’ Perceptions of AI-Driven Marketing Practices. Journal of AI & Immersive Marketing, [S. l.], v. 1, n. 1, p. 56–64, 2025. DOI: 10.53893/jaiim.v1.5. Disponível em: https://journal.azuralwp.com/index.php/jaiim/article/view/13. Acesso em: 8 jun. 2026.